Link building is one of the most important aspects of Search Engine Optimization (SEO). After all, it plays an important role when it comes to the ranking of websites on Google. In short, it is tasked with the main responsibility of building trust between your site, other websites, and major search engines.
Nevertheless, even seasoned SEO specialists make some mistakes when it come to developing the perfect link building strategy. And they’re not to blame since a lot of things go into link building. With that being said, here are three common link building mistakes to avoid at all costs.
It is easy to think that flooding your website with links in a couple of days is what you need to remain competitive. However, this is far from the truth since leading search engines view this is a way of backlink spamming. The same is to be said if your website if a victim of anchor text overload.
An anchor text overload happens when you constantly use the same keywords when creating a backlink. This triggers a warning to Google that you’re over manipulating the sources linking to your site. That’s why you should consider using related key terms such as long-tail keywords or even mix up how you link in the content.
Settling for High Link Velocity
Some website owners are fond of building links hastily to save time. However, what they may not realize is that most search engines tend to penalize sites with high link velocity. But what exactly is high link velocity? Well, when you start building your website, the blog readership will certainly be small and you’ll only get a few backlinks to none.
Things are different as your readership grows since the number of links pointing back to your site will also grow. This is a natural increase of backlinks. On the other hand, if you manipulate the source linking to your site extensively, it is a clear indication to the search engines that you’re getting high link velocity to your website. In short, high link velocity should be the last thing that comes to your mind when handling your link building project.
Prioritizing Quantity over Quality
Simply because you can buy high PR dofollow backlinks hassle-free, it does not mean you should invest in so many of them. Google and other major search engines prefer a site having fewer high-quality backlinks when compared to one with too many from low quality or irrelevant niches. Rather than filling your website with too many links, it would be better to opt for a few quality backlinks that will increase the ranking of your site.
It doesn’t stop at that since you need to buy SEO backlinks from reputable sources. Remember, not every site from where you can buy SEO backlinks cheap have your best interest at heart. Some only use this to lure you into working with them and may disappear with your hard-earned money in thin air.
Before you buy high DA backlinks, ensure you know more about the prospective agency. Use this as the opportune time to perform a background check and determine what they have to offer site offers before you buy backlinks packages. Only purchase backlinks from them when sure about the quality.