Are prospects refraining from giving to your online charity? Did you witness little to no growth in online donations last year? While numerous things go into online fundraising, from strategy to execution, it all contributes to the success of your online donation expedition.
If things are not working out as expected, it would be better to evaluate the entire process. It is then that you can employ the necessary steps to make giving online easy and hassle-free for your supporters. And focusing on your grader online form is a must-do. You need to find opportunities to simplify your donation form.
In the event that there are form fields you don’t actively require and use at your organization, it might be the ideal time to ditch them. The longer your grader online form is, the less likely donors are to make it all the way through.
Are you actually using donor phone numbers? Do you need to know where they first heard about your nonprofit organization or what their connection to the cause is? If you don’t need this information, then it makes total sense to cut it away!
It is also essential that you evaluate the safety of your online donations. After all, people are now more careful about who and where they offer their credit card information. Leveraging a trusted and secure payment processor helps prevent your nonprofit organization for battling the technicalities and responsibilities of handling credit card information in-house.
Moreover, take it upon yourself to have your website fully secured with an SSL certificate to bolster security and trust across your entire site. This is especially the case with pages where users are being asked to share sensitive or personal information. The last thing you want is for your website to experience security threats.
Rounding Up
When you identify problematic areas in your nonprofit organization’s path to online donations, it makes sense to zero in on those pieces and make the necessary changes to allow for a more donor-friendly process. That’s what you need to reap maximum benefits.
