Some people tend to think that they can make do with a slow website and still give their competition a run for their money. That would be a big mistake. A one-second delay in page load time leads to fewer page views, decrease in customer satisfaction and loss in conversions. Before you know it, your business is falling down the pecking order.
No wonder you cannot risk making do with a website that’s responding in a sluggish manner. After all, a fast site is essential for ranking well on search engines and keeping your bottom-line profits high. Luckily enough, you have the potential to speed up your website and improve conversions. Read more how to improve page speed here.
Choose the Right Hosting Option
It is common for new website owners to opt for the cheapest possible option for hosting in an attempt to save some bucks. Whereas this will work to your advantage at first, chances are you need to upgrade the very moment you start getting more traffic. At no time should you skimp on your host as it might end up working against you.
If you’ve done your homework, you might already know about the three different hosting options to choose from i.e., shared hosting, VPS hosting and dedicated server. Be sure to factor in the pros and cons of each option. That way, you will have an easy time choosing the right hosting option for your needs.
Reduce Image Size
Loading speed and page size will always go hand in hand. This is mostly the case when it comes to the size of images you choose to have on your website. There are often very large files that have the potential of slowing down page load times. But that’s not to say you should remove them altogether.
To be on the safe side, you should consider reducing their size as it could greatly impact on how long the page takes to load. One of the best ways to go about this is by cropping your images to the correct size. Alternatively, you can decide to compress your image files with a few different tools.
For you to determine the load speed of your website, it is essential that you measure real time site performance. Through this action, you can easily determine the areas that need change. Remember, new strategy gains mileage.
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